Anyone selling through a website should use retargeting. It is an amazing tactic to make sure people purchase your products. Retargeting can help you reach potential customers. Those that are already interested and will likely complete a purchase. Retargeting is easy to set up and will help you bring in more customers.
When using a link based retargeting strategy you have a link that is used for advertising. Once someone clicks that link they will start to see the retargeting ads that you have created. Why this tactic works so well can be explain by 5 principles. You gain trust, it is easy, you will have more conversions through reminders, and it is quick to set up.
In a world where advertisements are everywhere people have started to zone out when they realize there is a sales pitch coming. An advertisement is only effective if it captures the attention of the consumer. Something that is widely popular for any product is testimonials. A real person reviewing the product and telling their honest option of it.
Testimonials are great because people who love your product already are happy to share their experience with others. Potential customers are more likely to trust a friend that has tried a new weight loss shake versus trusting the company that has produced it. People expect companies to make their products out to be better than they are, but they trust their friends to make a good recommendation.
People Love People
Facebook is a site that is centered around staying connected with people. When people are scrolling through their page they expect to see their friend’s experiencing their lives. Work with the natural flow of their page and advertise your service or product by showing someone using it.
People like pictures of people that are happy. We want to be happy ourselves and are likely to want a product or service that helps us achieve that.
This will allow people to be drawn to the advertisement to figure out what is happening instead of turned away because they are being sold something. It can also show that your product is desirable because the people are using it and enjoying themselves.
Retargeting is not like other tactics. It is is tracked and will start as soon as your link is selected. People will begin to see your retargeting ads as soon as they have left your page. Your brand and products will stay fresh in their mind because your ads will always be there to remind them that they want to make a purchase. If your ad makes them believe that they need to make a purchase now or miss out it is more likely that they will. People hate to miss out on a good deal.
Always think of the audience you are looking to attract. Find your niche and tailor your ads to appeal to those people. If you are selling RV’s you will want an add that appeals to anyone that travels and likes to camp. Choose the two ideas you want to use and then create your ad from them. These ideas should meet in the middle so you are able to appeal to two audiences at the same time.
When you get to know your audience you are able to use strategies to make your ad more appealing to that group. Something to keep in mind is color. Depending on your age group you will want to use different color schemes for your ad. The younger generation likes warmer colors like red and the older generation prefers the cool colors like blue. While this does not always fit it can be a way to start your design.
Every website has traffic. Whether it is people that are interested or those that have stumbled on it by accident. When a company wants to see is those accidental clicks turning into profit or conversions. Meaning people are coming to your website to make a purchase and follow through.
Many people research extensively before they make a purchase. You may have someone that visits multiple times before they make their final decision. Retargeting is optimized for people that already know your product. They have seen your website before and are already interested in making a purchase. When they use your retargeting link they are more likely to complete a purchase.
If your company has not begun to use retargeting you are missing out on potential customers. Every person that clicks away from your website could potentially make a purchase from another company or not make a purchase at all. With retargeting those potential customers can be your converted customers.
That means more traffic, more profit, and more brand awareness.