In an age of information overload, how can you get your campaign to shine? The good news is, it’s easier than you think. Follow these tips and you won’t go far wrong.

1. Avoid industry acronyms. In the course of everyday business it might make sense to shorten certain terms, but don’t assume that your audience will understand them.

2. Post that link! It’s so easy to forget this. Just think of how many times you’ve sent an email, written a whole passage and then said “see attachment” and then forgotten to add the attachment? The best way of avoiding this embarrassment is to copy the link in first before you write anything else.

3. Consider your tweet/facebook post as the ‘headline’ for your project. This is where you need to hook your audience in with a killer title or photo.

4. Don’t get too hung up on the money – everyone knows this is about raising money. Instead, concentrate your attentions on what exactly you’re creating.

5. Do homework on your hashtags. Be certain that the hashtag you plump for hasn’t been bagged by somebody else.

6. Think about your following on each platform. If you think your following on a certain platform isn’t big enough then do what you can to build it up before you push your campaign.

7. If you’re happy with the size of your following, give people a little teaser about the project in the run-up to the launch.

8. Trust your own quality control. Think when you’re drafting the post: “would I share this myself if I saw it in my feed?”

9. Make sure you have an easily sharable image accompanying your post. Never go over 5mb in size.

10. Manage the conversation afterwards. This is not just about posting the project and sitting back and hoping for the best – you need to stay on top of things by replying promptly and keeping the discussion alive.

11. Do what you can to make it easy for backers to share your project. A neat way of doing this is by including some sample text for people to copy when they share, i.e. a drafted tweet.

12. Check your existing backers to see if they can help. If any of your backers have a good online following it might be an idea to ask them to share your project through their channels. As above, do what you can to make it easy for them.

13. Think about video content. A great way of getting people’s attention would be some kind of demo of your project, or perhaps a live Q & A.


14. Plug in to existing communities. Do your research beforehand to see which forums would be interested in your project. Don’t just spam loads of places – take your time to become a part of these communities before you launch.

15. Think of all of the people involved in your project. Maybe it’s a writer, a producer, a director…. whoever they are, make sure you don’t forget to utilise the people around you.

16. Give people the inside track. Show them footage of your project in the making, i.e. from your studio.

17. Keep the momentum up. Don’t forget to keep posting updates as you go.

18. Never start a tweet with an ‘@‘

19. Referrer data is your friend. The kickstarter dashboard is a great tool with all the insights you need about how backers are finding your project. The knowledge from this is invaluable as you continue to build your campaign.


20. Schedule your posts. For any serious campaign it’s very difficult to stay on top of all of the posting yourself, so use a social media management tool to schedule your output.

Before you even start your Kickstarter campaign, make sure you read these 10 questions you need to ask yourself.