Creating Custom Audiences for Easy Retarget in Facebook Ads

  1. Go to https://www.facebook.com/ads/manager/pixel/facebook_pixel/
  2. Click on “Create Audience”, a window will pop up.
  3. Enter the information just like we show below, but use YOUR EZRT.IO/XXXXXX link as the “URL Contains” field. You may also name your audience whatever you would like.

4. Now when you create your retargeting ads, simply target the ads toward this audience and anyone that clicks on your ezrt.io/xxxx link will automatically be added to the audience and see your ads.